Why do you need social media campaign?

Elections today are not won in the physical space but in the digital space. While most politicians in India have people on the ground canvassing for them, they do not have specialised teams for social and digital media outreach and here is where they lose out on the critical swing voters that can change the result of the election.

Mobile phone and internet reach has exponentially grown in India in the past decade and almost every voter has access to internet and spends time on social media platforms like Facebook and Whatsapp. It is extremely critical for political candidates to reach out to voters on these platforms.

By being active on social media, politicians can connect with a large voter base every day. This is not possible in the physical space.

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– Strategic advice based on real-time data

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